Ariat's Country Concert & Festival Outfits

When it comes to authentic, high-quality western wear, Ariat stands out as the top choice for country music lovers and festival-goers. Ariat’s cowboy boots are designed with advanced technology cushioned footbeds to keep you comfortable from sunrise to sundown. Whether you style your boots with a classic western shirt and jeans, or prefer a flowy dress, we have a range of looks you’re sure to love.

We’re also thrilled to announce that Ariat is an official partner of the upcoming Country to Country (C2C) Festival again this year - Europe’s biggest country music event! With performances in London, Glasgow, and Dublin, C2C is the perfect place to show off your western outfits. So let us take you through must-have festival looks to inspire your wardrobe for what to wear for C2C and beyond!

We have newness launching throughout the season, so if a style you like is not yet available, please check back again soon as new western styles are landing each week.

Modern Country Edge

Our new Studded Utility Shirt Dress is the perfect piece for the upcoming festival season. When paired with a leather jacket, cowboy boots, and bold accessories, it effortlessly captures the modern country vibe, blending the best of western heritage with a contemporary twist. Here, we’ve styled the dress with our Hazen Western Boot and our Casanova Belt Bag, adding both functionality and a touch of edgy style.

Turquoise & Timeless

Turquoise is a classic cowboy colour, deeply rooted in western heritage and a staple in festival fashion. We now have the perfect pair of Ariat Casanova boots (available in UK only) to complete this look! Styled with a denim shirt jacket and denim skirt, these statement boots bring the ultimate mix of tradition and trend.

Casual Country Comfort

An Ariat t-shirt is a must-have staple for the festival season. Paired with our stylish denim or a pair of shorts, this laid-back yet fashionable look is perfect for the warmer days ahead. We have paired this look with our classic Heritage J Toe Stretchfit Western Boot and Studded Tooled Embossed Belt.

Boho Western

Boho Western is all the craze at the moment. Think flowy skirts, embroidered tops and or course, cowgirl boots. The key to mastering this look is layering textures, stacking accessories and embracing that carefree, festival-ready spirit. To achieve this look pair a flowy dress with a soft coloured or vintage style pair of cowboy boots, add a light jacket and complete the look with a crossbody bag for effortless style and practicality.

Classic Western

You can't go wrong with a classic western look at a country festival. Pair a button up shirt with some stylish Ariat denim, a pair of statement boots, and a belt to tie it all together. The classic western aesthetic ensures you stand out while staying true to country roots. Perfect for dancing and festival fun, this look is as authentic as it gets!