Brock Purdy & Ariat

Innovation, quality, integrity, teamwork, and respect. These are the values that made Ariat a different breed of company over the last 30 years. And these shared values brought a different breed of athlete into the Ariat family—49ers quarterback Brock Purdy. Brock is one of the most grounded athletes we’ve met. His unwavering dedication to remaining true to himself and his values is why we are proud to partner with him. We share Brock’s commitment to being the best we can be—and inspiring others along the way.

Learn more about Brock in this behind-the-scenes interview.

How did we meet?

We first met Brock when he reached out to get his offensive lineman fitted for cowboy boots as a season-ending thank-you gift. “The guys were all juiced up when they got theirs because boots are something they're going to wear a lot and Ariat boots are built to last.”

Brock has been an avid Ariat fan since high school. “Growing up in Arizona, I was surrounded by cattle ranches and the cowboy way of life,” he recalls. “That’s when I got my first pair of Ariat cowboy boots. To this day, I haven't worn any other brand. You can get everything you want and need from Ariat—from going out to dinner or being gritty and going outdoors.” 

“Ariat knows who they are, and they don't waver in it,” Brock says. “That draws in people that believe in themselves and who they are. Ariat isn’t who the world wants them to be… and that's how I am. My life has been about hard work, dedication, and the simple act of not comparing myself to others. And I think that's why Ariat and I work so well together. Nothing's ever been given to me. From college recruiting to being drafted last, it’s always come down to knowing who I am and putting my head down to go get it.” 

Keep an eye on our Instagram account, @ariatinternational, for more information on what Brock is up to as the newest member of the Ariat family.

Learn More About Brock

Where did Brock Purdy go to college?

Before the 49ers drafted him in 2022, Brock broke records at Iowa State University, where he became the first quarterback to take the team to four bowl games in a row. He also set Iowa State records in passing yards, touchdown passes, completions, and completion percentage. 

Where is Brock Purdy from?

Brock is from Queen Creek, Arizona, where he grew up attending rodeos with his friends and family.

What is Brock Purdy’s outfit of choice?

Brock describes his personal style as simple and clean. He’s a big fan of wearing boots and jeans for everything from game days to dinner dates with his wife, Jenna Purdy.