The ride—a good one, mind you—lasts just eight seconds. But with the level of danger attached to the athletes engaged in the PBR (Professional Bull Riders) tour, they want every detail of their equipment dialed in. That includes the technology in their footwear.

Ariat International is joining the growing resale movement. The California-based company announced today that it has partnered with resale tech company Archive to launch a secondhand marketplace for its products.

Artists in northern New Mexico have teamed up with a major clothing brand to keep a New Mexico tradition alive. “This is actually a deep-rooted part of New Mexican history, and it’s really not very well known, but it is very important,” said 8th-generation Rio Grand Weaver Emily Trujillo.

Fresh off her win at the Grammy Awards (she and Carly Pearce took home Best Country Duo/Group Performance for "Never Wanted To Be That Girl"), Ashley McBryde is back with brand new music. Photo Credit: Katie Kauss

Authenticity is priority number one for jeanswear brands that want to ride high in rodeo and equestrian circles.

I think it’s safe to say pink is THE color this year. Always having a finger on the Western fashion pulse, Ariat has released a boot that stays true to the brand’s core while embracing trending pink fashion hues.

Western style has become an absolute obsession of mine. Yes, I know that a guy who rode a horse once in 2004 has no business kicking around in the rough-and-tough cowboy digs, but I will defend myself by saying, "I rode that horse like a total badass." But speaking of badass, one of the best western boot brands, Ariat, just released the most beautiful, handcrafted cowboy boots you've ever seen.

Trevor Brazile, record-holding 26-time World Champion cowboy, had an idea. His seven-year partnership with Ariat allowed that idea to break him from his comfort zone while staying true to the roots of western boots.

Fall is a season that makes it exceptionally easy to get enthusiastic about dressing up. The temperatures dip low enough to green-light wardrobe staples like wool blazers and leather boots, and a fresh palette of burnt color tones and cozy patterns come into focus. And even if you’re feeling a bit blue about saying farewell to carefree summer style, let the excitement of autumn fashion perk you up. One such combination that always hits the mark is a stylish skirt and boot outfit.

Both Joanna and Chip have beloved staples that they never want to take off. For Chip, his favorite investment is his pair of Ariat Rambler Patriot Western Boots ($190). He wears them "every day, all day."

Now in its ninth year, the Equestrian Living Gold List is America’s leading survey of equestrians’ favorite brands, people, places, fashion, lifestyles and more.

As a person obsessed with footwear to the point that my wife frequently finds herself kicking sneakers/oxfords/boots/slippers out of her path and cursing my name with a volume and fervor best described as “Stalinesque,” it’s pretty rare for a boot brand that I’ve never heard of to come across my desk — rarer still, one that has been around for damn near three decades and named for arguably the most famous steed of all time.

Small-stature women, you’re in luck. There’s a crop of fall trends that, thanks to savvy styling and careful tailoring from petite-friendly labels, are going to look perfect on your frame. Here are seven styles you’ll want in on.

When I was working as a nanny for a wealthy Los Angeles family, one of my tasks involved taking my charge to her twice-weekly riding lesson. One day, among the dirt and horse poo, I noticed possibly the cutest boots I’ve ever seen, worn by adults and children alike. They were ankle-high, with an almond toe, pull tab on the back and a brass front zipper.

Not all of us can be born with the tough aura that surrounds the likes of John Wayne or Kevin Costner’s John Dutton of Yellowstone. However, if you’re feeling up for it, you can sure dress the part. And what better way to kick off your Western-inspired look than with a pair of quality cowboy boots?

The brand name Ariat is synonymous with working Western footwear. And it continues to bring new technology to the forefront of athletes in need of boots. I remember the first pair of Ariats I bought.

There are a few factors that are perennially important to riders shopping for their next pair of breeches. Durability, comfort, fit, and price are all taken into consideration – among many other things – in a competitive riding apparel industry.

I can still remember the time I purchased my first show outfit. Truth be told, I had scraped by with a gifted show coat and a secondhand pair of Tailored Sportsmans through my high school and IHSA days. So this, for my first proper, recognized event, was a pretty momentous occasion.