You may enroll in the Program at https://www.ariat.com/insider by signing up for an ariat.com account, providing a working email address and completing a customer profile. Upon enrollment, you will have online access to your account and will be able to manage your profile. Alternatively, if you are an existing subscriber to Ariat’s email list, you will automatically be enrolled in the Program. You may opt-out at any time by clicking the “opt-out” link in emails you receive from Ariat. By signing up for this Program, you agree to receive coupons and marketing material including emails from Ariat and our third party marketing partners. You may unsubscribe at any time by selecting “Email Preferences” after logging in to your account at ariat.com.

Membership includes free shipping within the United States on qualifying online purchases. To receive free shipping, you must check-out using the email address enrolled in the Program and associated with your active account at ariat.com. No adjustments will be made to prior purchases.

Membership includes free online returns in the United States on qualifying online purchases. To receive free returns, the item must have been purchased using your email address enrolled in the Program and associated with your active account at ariat.com. No adjustments will be made to prior returns.

Membership includes a 10% off birthday coupon each year. In order to receive your birthday coupon you must be enrolled in the Program before the month of your birthday. 10% off coupons will be sent via email on the 1st of the month of your birthday to the email address enrolled in the Program. Birthday coupons can be used online at checkout or in store at Ariat brand shops, during the month of your birthday, with your email coupon and ID. Coupons cannot be combined with other offers, promotions or be applied towards previous purchases, and have no cash value. There will be a limit of one coupon per person per year.

Membership includes early access to certain promotions and launches on ariat.com if you are subscribed to Ariat’s email list. Announcements for certain sales and new products will be sent via email or SMS.

Offer valid only for new subscribers. Excludes discounted products & can't be combined with other offers. Void where prohibited, taxed, or otherwise restricted. Cannot be redeemed for cash or used to purchase Ariat Gift Cards. US orders only.

Log in or join Ariat Insider by selecting either of the black buttons at the top of the page. Follow the prompts to sign in or complete your Ariat Insider account. Within your Ariat Insider Account page, select Military or First Responder 10% Get Verified. Complete your verification process through SheerID. If not instantly verified, you will be contacted via email with your eligibility status.We partner with SheerID for verification of eligibility and SheerID does not store documents or images uploaded to their system. Click here to read SheerID’s full privacy policy. Click here to read Ariat's privacy policy. Military & First Responder discounts are honored at Ariat Brand stores.

Membership includes recognition of your annual anniversary in the program. Anniversary recognition is subject to change and may differ from year to year. You will receive an email at the email address enrolled in the Program with further details describing the anniversary recognition during the month of your Membership anniversary. Appreciation gifts have no cash value and cannot be combined with other offers, promotions or be applied towards previous purchases. There will be a limit of one appreciation gift per person per year.

Communications about the Program, including changes to these Program Terms and Conditions, may be sent by Ariat to your email address enrolled in the Program, via SMS messaging, or posted at ariat.com. For questions, or to contact Ariat about the Program, please contact us by phone at 877-702-7428 or by email at member.services@ariat.com.